3 conseils pour servir une clientèle internationale avec des expériences de m-commerce

Introduction

To remain relevant in global markets in 2019 and beyond, retailers must embrace m-commerce and serve customers on their devices of choice, writes MotionPoint EVP Craig Witt in Retail TouchPoints’ fifth annual E-Commerce Technology Preview.

The preview, featuring insights from 12 industry experts, presents an exclusive and unique look at how retailers should gear up next year for e-commerce and omnichannel success. The guide is intended to help retailers determine the most effective go-forward business strategies.

In Witt's contribution, he explains how the m-commerce opportunity is truly international, considering the highest mobile adoption rates are occurring in emerging markets. He offers three key tips with actionable insights for retailers to consider in 2019, including:

• Localize ‘micro-moments’ for multilingual customers
• Be social
• Ensure a fully functional mobile experience

The best way to embrace the growing global m-commerce opportunity is to create an engaging, authentic in-language digital presence that satisfies the expectations of customers in mobile-dominated markets, Witt concludes.

Read the full story in the E-Commerce Technology Preview.