Digital marketing experts often stress the importance of being "omnichannel ready." Mais avec un nombre aussi important de canaux différents, comment les entreprises peuvent-elles définir celui qui est le mieux adapté à leur activité ?
Finding the answer, writes MotionPoint Chief Revenue Officer Craig Witt in an article for SalesTech Star, starts with data … and then using that data to deliver quality customer experiences.
Witt offers advice for creating a strong omnichannel strategy, including:
Evaluate website analytics, as well as search and social data, to determine which platforms your customers value most
Consider your global customers, and provide them immersive websites and omnichannel experiences in the languages they prefer
Preserve brand continuity across channels, markets and languages by repurposing website content for social media posts, emails and more
Temps de lecture : 1 mn(s)
MotionPoint
25 octobre 2019
