Temps de lecture : 9 mn(s) | Dominic Dithurbide | 21 juin 2023 |
Since its launch in 2003, WordPress has become the preferred content management system (CMS). In 2023, it was used to launch and maintain 45.8% of all websites, representing an increase over an already dominant 43.2% in 2022. WordPress is intuitive, secure, and offers a wide range of plugins and themes, making it a popular choice for ecommerce and business sites. But on its own, a great website isn't enough. To maximize its value, you've got to add a translated version of your WordPress site.
There are potential users and buyers out there looking for what you have and offer, but they are searching for you using their preferred language. Over 50% of all Google searches are not made in English. Many of those searches are coming from locations around the world; others are coming from your own backyard. The US Census Department reports that the number of people in the US who speak a language other than English at home tripled from 23.1 million (about 1 in 10) in 1980 to 67.8 million (almost 1 in 5) in 2019. Simply put, an English-only website costs your company money.
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Once you know that you must translate your WordPress website into multiple languages, the next step is to choose a method to accomplish your goal. There are several options to choose from, each with its own set of benefits and challenges. Understanding which will meet your specific needs is the key to accomplishing your goals.
Many websites are localized using WordPress multilingual (WPML) plugin, a software component you can install on your website to enable localization capabilities. WPML translates your website content into multiple languages, making your site accessible and readable for users worldwide or in any language users prefer. WPML offers users capabilities including language and translation management, content translation, multi-language toggle, SEO optimization and seamless integration. However, when choosing a way to accomplish website translation for WordPress, it’s important to remember that there are some downsides to WPML Plugin:
MP Express is a simpler, more cost-effective website translation alternative that’s available as a WordPress plugin and online application.
Google Translate is a traduction de site Web gratuite tool that allows users to translate websites and other text-based content. It employs advanced machine learning techniques and uses deep learning models to translate entire sentences at a time. Users input text directly into the platform's interface and the tool translates with a click. However, there are some problems with depending on Google Translate for WordPress website localization.
Easy-to-install, easy-to-use, and affordable, MP Express is the site Web traduction alternative for WordPress sites that e-commerce Marketers have been searching for.
MP Express is a browser-based proxy translation software designed and developed by MotionPoint. It's specifically for marketers who need a no-code way to quickly and efficiently implement inexpensive translation for WordPress websites.
Everything a marketer needs is built in:
For added convenience, we’ve recently released the MP Express WordPress plugin, which enables you to access all the software's best features without exiting the WordPress environment. Keep your websites completely up to date and working for you by making changes and implementing localization simultaneously.
WordPress is a popular, affordable, user-friendly content management system and is a great choice for your website. But to appeal to every website visitor, you've got to speak their language.
Translate your WordPress website easily, efficiently, and accurately. Try MP Express today.