MotionPoint Blog

Depuis ses débuts, la traduction de sites Web a été complexe et coûteuse. Mais MotionPoint vous dote des ressources adaptées pour comprendre les difficultés, éviter les écueils et réussir sur les marchés internationaux.

Expérience client
A Multidomestic Strategy: The Key to Global Expansion
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By: Dominic Dithurbide
14 mars 2025
A Multidomestic Strategy: The Key to Global Expansion

Multidomestic strategies take local cultures, preferences, and behaviors into account in order to make international expansion successful.

Stratégie B2B
How to Create a Sustainable New Market Expansion Plan
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By: Dominic Dithurbide
How to Create a Sustainable New Market Expansion Plan

Learn what a market expansion strategy is and how to create one that takes full advantage of international markets.

Expérience client
Globalization vs. Localization: The Differences and Benefits
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By: Dominic Dithurbide
Globalization vs. Localization: The Differences and Benefits

Découvrez les différences entre mondialisation et localisation et de quelle manière le fait d'utiliser les deux peut permettre à votre entreprise de réussir dans un environnement commercial mondial de plus en plus connecté.

Technologie de traduction
The Role of AI and Machine Learning in Translation
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By: Nathan Lucas
The Role of AI and Machine Learning in Translation

How has artificial intelligence made a difference in the world of translation and what does the future look like?

Stratégies marketing
Are Translation and Localization the Same?
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Par : Jessica Rivera
Are Translation and Localization the Same?

Learn the difference between website translation and website localization and why you need both for global success.

Expérience client
Advertising Translation: A Complete Guide to Multilingual Ads
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By: Dominic Dithurbide
Advertising Translation: A Complete Guide to Multilingual Ads

Translating your advertisements can open your business up to a new market, increase your CVR and lower CPCs. Learn more about advertising translation here.

Expérience client
6 Challenges Of Translation & Localization To Prepare For
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Par : Jessica Rivera
13 mars 2025
6 Challenges Of Translation & Localization To Prepare For

Translating and localizing content creates many challenges. Discover the 6 main challenges of translation and localization and how to overcome them here.

Stratégie B2B
Créer une stratégie internationale pour associer les marchés mondiaux
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By: Dominic Dithurbide
Créer une stratégie internationale pour associer les marchés mondiaux

Découvrez comment parvenir à une stratégie internationale permettant de développer votre entreprise sur les marchés mondiaux

Expérience client
L'anglais est-il encore la langue véhiculaire d'Internet ?
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By: Evan Kramer
L'anglais est-il encore la langue véhiculaire d'Internet ?

Pendant des années, les entreprises se sont adressées à leurs clients uniquement à travers des sites en anglais. Comment ont-elles pu rester dans le faux pendant si longtemps ?

Stratégies commerciales internationales
Why Website Localization Matters: Key Benefits for Global Growth
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By: Reagan Evans
12 mars 2025
Why Website Localization Matters: Key Benefits for Global Growth

Global customers engage more with culturally relevant, localized marketing. Are you connecting in their language?

Expérience client
Advantages and Disadvantages of Globalization
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By: Dominic Dithurbide
Advantages and Disadvantages of Globalization

Understanding the advantages and disadvantages of globalization is essential for successfully expanding into new markets and driving global business growth.

Technologie de traduction
Character Encoding: What Is It and Why Is It Important?
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By: Nathan Lucas
Character Encoding: What Is It and Why Is It Important?

Un codage des caractères rigoureux est essentiel pour l'affichage du texte sur Internet et il joue un rôle critique dans les projets de localisation.

Expérience client
8 New Market Entry Strategies for Global Business
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By: Dominic Dithurbide
8 New Market Entry Strategies for Global Business

Discover the 8 most effective foreign market entry strategies to help you succeed internationally.

Canada
How to Optimize Your Content for Success in International Markets
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By: Annabelle Kite
24 février 2025
How to Optimize Your Content for Success in International Markets

Effective strategies to tailor your content for international markets. Learn how expert partnerships in website translation and localized marketing drive global success and foster authentic cultural connections.

Stratégies commerciales internationales
Why Marketing Your Translated Website Matters More Than You Think
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By: Dominic Dithurbide
14 février 2025
Why Marketing Your Translated Website Matters More Than You Think

A translated website is just the beginning. Without multilingual marketing-SEO, localized content, and performance marketing-global audiences may never find you. Learn how to turn your website into a true growth engine.

Canada
The Critical Role of Quality Translation in the Age of AI Search
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By: Christian Connors
27 janvier 2025
The Critical Role of Quality Translation in the Age of AI Search

Discover how poor-quality translations impact AI and voice search visibility, eroding trust, damaging rankings, and affecting your global strategy.