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Vidéo Jan 23, 2025

What is an International Strategy

Hey there future global marketers. Ever wondered how your favorite snack reaches your friend in another country? Let's talk about international strategy.

It’s like the ultimate cheat code for companies to go global.

Imagine you've got the world's best cookie recipe. You want everyone everywhere to taste your cookies, but without changing the recipe for every country. That's where an international strategy comes in. In a nutshell, with an international strategy, companies get to focus on their home base while their cookies or whatever it is that they're selling get to travel the world. It's like being a global cookie star without leaving your kitchen. The reason is because an international strategy works best with low local responsiveness and low global integration.

What’s What’s low local responsiveness?

Well, think of it like this. Even if someone likes chocolate chips or someone else wants sprinkles, with an international strategy, you stick to your original recipe, and you don't change the product for anyone. And what's low global integration? It's like selling cookies in every country without making it in those countries. You show your cookie love everywhere without building a kitchen in each place.

And that's what's cool about this international strategy. You know, it's like having a cookie factory at home, but selling cookies worldwide with just a website and some translations.

No need to learn fifty recipes for each market. Just stick to your original, and you're good to go. Well, that does it for this episode. Does an international strategy sound like you could fit your needs? Let us know in the comments. And until then, keep marketing like there's no manana.