MotionPoint Blog

Depuis ses débuts, la traduction de sites Web a été complexe et coûteuse. Mais MotionPoint vous dote des ressources adaptées pour comprendre les difficultés, éviter les écueils et réussir sur les marchés internationaux.

Stratégies commerciales internationales
How to Create a Sustainable New Market Expansion Plan
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By: Dominic Dithurbide
14 mars 2025
How to Create a Sustainable New Market Expansion Plan

Learn what a market expansion strategy is and how to create one that takes full advantage of international markets.

Stratégies commerciales internationales
Globalization vs. Localization: The Differences and Benefits
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By: Dominic Dithurbide
Globalization vs. Localization: The Differences and Benefits

Découvrez les différences entre mondialisation et localisation et de quelle manière le fait d'utiliser les deux peut permettre à votre entreprise de réussir dans un environnement commercial mondial de plus en plus connecté.

Stratégies commerciales internationales
Advertising Translation: A Complete Guide to Multilingual Ads
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By: Dominic Dithurbide
Advertising Translation: A Complete Guide to Multilingual Ads

Translating your advertisements can open your business up to a new market, increase your CVR and lower CPCs. Learn more about advertising translation here.

Stratégies commerciales internationales
6 Challenges Of Translation & Localization To Prepare For
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Par : Jessica Rivera
13 mars 2025
6 Challenges Of Translation & Localization To Prepare For

Translating and localizing content creates many challenges. Discover the 6 main challenges of translation and localization and how to overcome them here.

Stratégies commerciales internationales
Créer une stratégie internationale pour associer les marchés mondiaux
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By: Dominic Dithurbide
Créer une stratégie internationale pour associer les marchés mondiaux

Découvrez comment parvenir à une stratégie internationale permettant de développer votre entreprise sur les marchés mondiaux

Stratégies commerciales internationales
L'anglais est-il encore la langue véhiculaire d'Internet ?
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By: Evan Kramer
L'anglais est-il encore la langue véhiculaire d'Internet ?

Pendant des années, les entreprises se sont adressées à leurs clients uniquement à travers des sites en anglais. Comment ont-elles pu rester dans le faux pendant si longtemps ?

Stratégies commerciales internationales
Advantages and Disadvantages of Globalization
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By: Dominic Dithurbide
12 mars 2025
Advantages and Disadvantages of Globalization

Understanding the advantages and disadvantages of globalization is essential for successfully expanding into new markets and driving global business growth.

Stratégies commerciales internationales
How to Optimize Your Content for Success in International Markets
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By: Annabelle Kite
24 février 2025
How to Optimize Your Content for Success in International Markets

Effective strategies to tailor your content for international markets. Learn how expert partnerships in website translation and localized marketing drive global success and foster authentic cultural connections.

Stratégies commerciales internationales
Why Marketing Your Translated Website Matters More Than You Think
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By: Dominic Dithurbide
14 février 2025
Why Marketing Your Translated Website Matters More Than You Think

A translated website is just the beginning. Without multilingual marketing-SEO, localized content, and performance marketing-global audiences may never find you. Learn how to turn your website into a true growth engine.

Stratégies commerciales internationales
The Critical Role of Quality Translation in the Age of AI Search
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By: Christian Connors
27 janvier 2025
The Critical Role of Quality Translation in the Age of AI Search

Discover how poor-quality translations impact AI and voice search visibility, eroding trust, damaging rankings, and affecting your global strategy.

Stratégies commerciales internationales
How Adaptive Translation Adapts to Your Brand’s Voice
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By: Verity
23 janvier 2025
How Adaptive Translation Adapts to Your Brand’s Voice

Discover how Adaptive Translation ensures your brand voice stays authentic across languages and cultures, helping your business connect globally.

Stratégies commerciales internationales
The Business Case for Multilingual Websites: Driving Global Growth
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By: Dominic Dithurbide
14 janvier 2025
The Business Case for Multilingual Websites: Driving Global Growth

Explore the business case for multilingual websites and discover how they drive global growth by increasing revenue, enhancing SEO, and improving customer loyalty.

Stratégies commerciales internationales
Memory Optimizer: A Smarter Approach to Translation Memory
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By: Christian Connors
07 janvier 2025
Memory Optimizer: A Smarter Approach to Translation Memory

Discover how Memory Optimizer redefines translation with advanced pattern matching, contextual learning, and dynamic updates. Learn how this innovative tool enhances multilingual content creation while maintaining brand voice and improving efficiency.

Stratégies commerciales internationales
Harnessing Automatic Quality Estimation for Superior Website Translations
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By: Dominic Dithurbide
27 décembre 2024
Harnessing Automatic Quality Estimation for Superior Website Translations

Discover how Automatic Quality Estimation technology, including MotionPoint's AdaptiveQE, transforms website localization by enhancing translation accuracy, reducing costs, and streamlining workflows.

Stratégies commerciales internationales
Crafting a Multilingual Content Strategy: Tips for Translating Blogs, Videos, and Social Posts
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By: Evan Kramer
19 décembre 2024
Crafting a Multilingual Content Strategy: Tips for Translating Blogs, Videos, and Social Posts

Discover how to craft a multilingual content strategy that effectively translates blogs, videos, social posts, and customer portals to engage global audiences.

Stratégies commerciales internationales
How AI Will Transform Website Translation in 2025
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By: Verity
17 décembre 2024
How AI Will Transform Website Translation in 2025

Discover the game-changing AI-driven translation trends of 2025, as cutting-edge technologies redefine speed, accuracy, and scalability for businesses expanding into global markets.