MotionPoint Blog

Depuis ses débuts, la traduction de sites Web a été complexe et coûteuse. Mais MotionPoint vous dote des ressources adaptées pour comprendre les difficultés, éviter les écueils et réussir sur les marchés internationaux.

Stratégies commerciales internationales
What Is Software Localization and Why Is It Important?
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By: Nathan Lucas
13 mai 2025
What Is Software Localization and Why Is It Important?

Localizing software can be a complex process that involves engineers, linguists, and project managers. Discover what software localization is, why it is crucial to keep it top of mind, and how to manage a software localization project.

Stratégies commerciales internationales
What is a Localization Strategy? Everything You Need to Know
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By: Dominic Dithurbide
What is a Localization Strategy? Everything You Need to Know

Creating a localization strategy is the first step to expanding to new markets.

Stratégies commerciales internationales
4 Best Website Translation Services in 2025
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By: Evan Kramer
17 avril 2025
4 Best Website Translation Services in 2025

If you still have an English-only website, your business could be missing out on a world of global success. Learn about the website translation services that can help your brand grow and reach new markets.

Stratégies commerciales internationales
Développer une stratégie transnationale pour accroître la portée mondiale
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By: Dominic Dithurbide
04 avril 2025
Développer une stratégie transnationale pour accroître la portée mondiale

Découvrez la définition d'une stratégie transnationale et comment la développer pour étendre vos marchés internationaux.

Stratégies commerciales internationales
Building an Authentic and Effective Brand Localization Strategy
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By: Dominic Dithurbide
Building an Authentic and Effective Brand Localization Strategy

Discover how to create a powerful brand localization strategy that seamlessly adapts your brand identity, messaging, and customer experience for global success.

Stratégies commerciales internationales
Mobile App Localization: Your Gateway to Global Audiences
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By: Nathan Lucas
Mobile App Localization: Your Gateway to Global Audiences

Comprendre en détail la localisation des applications mobiles dans le paysage toujours changeant des technologies de traduction.

Stratégies commerciales internationales
What is Back Translation and Its Importance
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Par : Jessica Rivera
27 mars 2025
What is Back Translation and Its Importance

Découvrez le procédé de traduction inverse et les avantages de son utilisation pour améliorer la pertinence des traductions et la localisation.

Stratégies commerciales internationales
Common Challenges of English to Spanish Translation
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Par : Jessica Rivera
Common Challenges of English to Spanish Translation

Translating English to Spanish is more complex than it may seem. Although there are solutions that can expedite more simple translations, the quickest solutions are rarely accurate. Learn more about the challenges of English to Spanish translation.

Stratégies commerciales internationales
Aperçu des technologies pour la traduction des applis mobiles
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By: Reagan Evans
25 mars 2025
Aperçu des technologies pour la traduction des applis mobiles

Learn how enterprise companies use technology to achieve seamless mobile app translation, which is essential in increasing market share and revenue on Android & iOS smartphones and tablets.

Stratégies commerciales internationales
Top 8 Best Multilingual Marketing Solutions
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By: Dominic Dithurbide
Top 8 Best Multilingual Marketing Solutions

Global marketing requires knowledge of international markets and linguistic and cultural nuances. Find out how the top website multilingual marketing tools can help you succeed.

Stratégies commerciales internationales
English as the U.S. Language Doesn’t Revoke the Need for Translation
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By: Annabelle Kite
21 mars 2025
English as the U.S. Language Doesn’t Revoke the Need for Translation

Discover why website translation remains essential, even with English as the official language of the U.S. Learn how multilingual strategies can boost conversions, improve user experience, and help businesses expand their market reach.

Stratégies commerciales internationales
Why Tariffs Will Be Good for Multilingual Content Marketing
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By: Evan Kramer
20 mars 2025
Why Tariffs Will Be Good for Multilingual Content Marketing

Discover how tariffs can drive demand for multilingual content marketing, encouraging businesses to localize their messaging, strengthen regional market penetration, and increase global competitiveness.

Stratégies commerciales internationales
Standardization vs. Customization: Finding the Balance (Part 2)
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By: Dominic Dithurbide
19 mars 2025
Standardization vs. Customization: Finding the Balance (Part 2)

Discover how to strategically balance standardization and customization in digital marketing to effectively engage global customers.

Stratégies commerciales internationales
Standardization vs. Customization: Finding the Balance (Part 1)
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By: Dominic Dithurbide
Standardization vs. Customization: Finding the Balance (Part 1)

Découvrez l'intérêt de personnaliser un contenu en ligne pour une clientèle internationale.

Stratégies commerciales internationales
A Multidomestic Strategy: The Key to Global Expansion
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By: Dominic Dithurbide
14 mars 2025
A Multidomestic Strategy: The Key to Global Expansion

Multidomestic strategies take local cultures, preferences, and behaviors into account in order to make international expansion successful.