Guide graphique : Quand une mauvaise traduction touche une bonne marque

Évitez les erreurs de localisation coûteuses en ne faisant appel qu'à des fournisseurs de services de traduction expérimentés.

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Nathan Lucas

31 juillet 2019

LECTURE 1 MIN

It's a bad look when global companies mistranslate content for their international markets. The repercussions are often costly, affecting a brand's credibility and its bottom line. Here are some "linguistic learning moments," provided by major brands over the years.

Dernière modification : 31 juillet 2019
Nathan Lucas's avatar

About Nathan Lucas

Nathan Lucas is a web developer who enjoys bringing to life the ideas and concepts of the marketing and sales team. If they can dream it, he can build it. When he's not working, he enjoys being a husband and father, adventures in the great outdoors, fitness, and art!

Nathan Lucas's avatar
Nathan Lucas

Digital Marketing Developer

LECTURE 1 MIN