Digital marketing experts often stress the importance of being "omnichannel ready." Mais avec un nombre aussi important de canaux différents, comment les entreprises peuvent-elles définir celui qui est le mieux adapté à leur activité ?
Finding the answer, writes MotionPoint Chief Revenue Officer Craig Witt in an article for SalesTech Star, starts with data … and then using that data to deliver quality customer experiences.
Witt offers advice for creating a strong omnichannel strategy, including:
- Evaluate website analytics, as well as search and social data, to determine which platforms your customers value most
- Consider your global customers, and provide them immersive websites and omnichannel experiences in the languages they prefer
- Preserve brand continuity across channels, markets and languages by repurposing website content for social media posts, emails and more
Read the full story at SalesTechStar.
Dernière modification : 25 octobre 2019