Standardization vs. Customization: Finding the Balance (Part 1)
Découvrez l'intérêt de personnaliser un contenu en ligne pour une clientèle internationale.
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A Multidomestic Strategy: The Key to Global Expansion
Multidomestic strategies take local cultures, preferences, and behaviors into account in order to make international expansion successful.
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How to Create a Sustainable New Market Expansion Plan
Learn what a market expansion strategy is and how to create one that takes full advantage of international markets.
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Globalization vs. Localization: The Differences and Benefits
Découvrez les différences entre mondialisation et localisation et de quelle manière le fait d'utiliser les deux peut permettre à votre entreprise de réussir dans un environnement commercial mondial de plus en plus connecté.
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The Role of AI and Machine Learning in Translation
How has artificial intelligence made a difference in the world of translation and what does the future look like?
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Are Translation and Localization the Same?
Learn the difference between website translation and website localization and why you need both for global success.
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Advertising Translation: A Complete Guide to Multilingual Ads
Translating your advertisements can open your business up to a new market, increase your CVR and lower CPCs. Learn more about advertising translation here.
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6 Challenges Of Translation & Localization To Prepare For
Translating and localizing content creates many challenges. Discover the 6 main challenges of translation and localization and how to overcome them here.
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Créer une stratégie internationale pour associer les marchés mondiaux
Découvrez comment parvenir à une stratégie internationale permettant de développer votre entreprise sur les marchés mondiaux
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L'anglais est-il encore la langue véhiculaire d'Internet ?
Pendant des années, les entreprises se sont adressées à leurs clients uniquement à travers des sites en anglais. Comment ont-elles pu rester dans le faux pendant si longtemps ?
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Why Website Localization Matters: Key Benefits for Global Growth
Global customers engage more with culturally relevant, localized marketing. Are you connecting in their language?
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Advantages and Disadvantages of Globalization
Understanding the advantages and disadvantages of globalization is essential for successfully expanding into new markets and driving global business growth.
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Character Encoding: What Is It and Why Is It Important?
Un codage des caractères rigoureux est essentiel pour l'affichage du texte sur Internet et il joue un rôle critique dans les projets de localisation.
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8 New Market Entry Strategies for Global Business
Discover the 8 most effective foreign market entry strategies to help you succeed internationally.
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How to Optimize Your Content for Success in International Markets
Effective strategies to tailor your content for international markets. Learn how expert partnerships in website translation and localized marketing drive global success and foster authentic cultural connections.
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Why Marketing Your Translated Website Matters More Than You Think
A translated website is just the beginning. Without multilingual marketing-SEO, localized content, and performance marketing-global audiences may never find you. Learn how to turn your website into a true growth engine.
Lire l'article » LECTURE 9 MIN