MotionPoint Blog

Depuis ses débuts, la traduction de sites Web a été complexe et coûteuse. Mais MotionPoint vous dote des ressources adaptées pour comprendre les difficultés, éviter les écueils et réussir sur les marchés internationaux.

8 New Market Entry Strategies for Global Business
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By: Dominic Dithurbide
11 octobre 2022
8 New Market Entry Strategies for Global Business

Learn how to succeed internationally by leveraging the eight most effective foreign market entry strategies.

How to Build a Comprehensive Content Localization Strategy
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By: Dominic Dithurbide
06 octobre 2022
How to Build a Comprehensive Content Localization Strategy

Learn about content localization and how to develop a content localization strategy to build brand awareness and authenticity.

How Accurate is Google Translate?
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Par : Jessica Rivera
28 septembre 2022
How Accurate is Google Translate?

Discover if Google Translate is accurate enough for website translation, and what your better options might be.

Building an Authentic and Effective Brand Localization Strategy
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By: Dominic Dithurbide
22 septembre 2022
Building an Authentic and Effective Brand Localization Strategy

Discover what brand localization is and how to develop a localization strategy that accounts for all aspects of your brand image and identity.

Advertising Translation: A Complete Guide to Multilingual Ads
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By: Dominic Dithurbide
16 septembre 2022
Advertising Translation: A Complete Guide to Multilingual Ads

Translating your advertisements can open your business up to a new market, increase your CVR and lower CPCs. Learn more about advertising translation here.

6 Challenges Of Translation & Localization To Prepare For
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Par : Jessica Rivera
07 septembre 2022
6 Challenges Of Translation & Localization To Prepare For

Translating and localizing content creates many challenges. Discover the 6 main challenges of translation and localization and how to overcome them here.

What is a Multidomestic Strategy? +5 Examples
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By: Dominic Dithurbide
02 septembre 2022
What is a Multidomestic Strategy? +5 Examples

Multidomestic strategies take local cultures, preferences, and behaviors into account in order to make international expansion successful.

Global Business Expansion: The Right Way to Expand Globally
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By: Dominic Dithurbide
18 août 2022
Global Business Expansion: The Right Way to Expand Globally

Develop a strategy for global business expansion that takes local cultures and preferences into consideration.

How to Create a Sustainable New Market Expansion Plan
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By: Dominic Dithurbide
12 août 2022
How to Create a Sustainable New Market Expansion Plan

Learn what a market expansion strategy is and how to create one that takes full advantage of international markets.

Why Website Localization? The Top 6 Benefits of Localization
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By: Reagan Evans
05 août 2022
Why Website Localization? The Top 6 Benefits of Localization

Les clients internationaux répondent aux messages marketing localisés et culturellement pertinents. Parlez-vous leur langue ?

Advantages and Disadvantages of Globalization
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By: Dominic Dithurbide
25 juillet 2022
Advantages and Disadvantages of Globalization

Knowing the advantages and disadvantages of globalization is crucial to expanding into new markets successfully.

Mobile App Localization: Everything You Need to Know
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By: Nathan Lucas
18 juillet 2022
Mobile App Localization: Everything You Need to Know

Comprendre en détail la localisation des applications mobiles dans le paysage toujours changeant des technologies de traduction.

Character Encoding: What Is It and Why Is It Important?
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By: Nathan Lucas
13 juillet 2022
Character Encoding: What Is It and Why Is It Important?

Un codage des caractères rigoureux est essentiel pour l'affichage du texte sur Internet et il joue un rôle critique dans les projets de localisation.

What is a Localization Strategy? Everything You Need to Know
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By: Dominic Dithurbide
08 juillet 2022
What is a Localization Strategy? Everything You Need to Know

Creating a localization strategy is the first step to expanding to new markets.

Product Localization 101: Preparing Your Products for a Global Market
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By: Reagan Evans
01 juillet 2022
Product Localization 101: Preparing Your Products for a Global Market

Learn about product localization and how localizing your product and related marketing materials can help you expand globally.

Localisation vidéo : adapter les vidéos aux nouvelles audiences
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By: Nathan Lucas
23 juin 2022
Localisation vidéo : adapter les vidéos aux nouvelles audiences

Adapter les vidéos pour de nouvelles audiences via la localisation vidéo vous permet d'étendre votre portée et de pénétrer sur de nouveaux marchés.