MotionPoint Blog

Depuis ses débuts, la traduction de sites Web a été complexe et coûteuse. Mais MotionPoint vous dote des ressources adaptées pour comprendre les difficultés, éviter les écueils et réussir sur les marchés internationaux.

Stratégies commerciales internationales
Common Challenges of English to Spanish Translation
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Par : Jessica Rivera
27 mars 2025
Common Challenges of English to Spanish Translation

Translating English to Spanish is more complex than it may seem. Although there are solutions that can expedite more simple translations, the quickest solutions are rarely accurate. Learn more about the challenges of English to Spanish translation.

Stratégies commerciales internationales
Aperçu des technologies pour la traduction des applis mobiles
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By: Reagan Evans
25 mars 2025
Aperçu des technologies pour la traduction des applis mobiles

Learn how enterprise companies use technology to achieve seamless mobile app translation, which is essential in increasing market share and revenue on Android & iOS smartphones and tablets.

Stratégies commerciales internationales
Top 8 Best Multilingual Marketing Solutions
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By: Dominic Dithurbide
Top 8 Best Multilingual Marketing Solutions

Global marketing requires knowledge of international markets and linguistic and cultural nuances. Find out how the top website multilingual marketing tools can help you succeed.

Stratégies commerciales internationales
English as the U.S. Language Doesn’t Revoke the Need for Translation
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By: Annabelle Kite
21 mars 2025
English as the U.S. Language Doesn’t Revoke the Need for Translation

Discover why website translation remains essential, even with English as the official language of the U.S. Learn how multilingual strategies can boost conversions, improve user experience, and help businesses expand their market reach.

Stratégies commerciales internationales
Why Tariffs Will Be Good for Multilingual Content Marketing
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By: Evan Kramer
20 mars 2025
Why Tariffs Will Be Good for Multilingual Content Marketing

Discover how tariffs can drive demand for multilingual content marketing, encouraging businesses to localize their messaging, strengthen regional market penetration, and increase global competitiveness.

Stratégies commerciales internationales
Standardization vs. Customization: Finding the Balance (Part 2)
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By: Dominic Dithurbide
19 mars 2025
Standardization vs. Customization: Finding the Balance (Part 2)

Discover how to strategically balance standardization and customization in digital marketing to effectively engage global customers.

Stratégies commerciales internationales
Standardization vs. Customization: Finding the Balance (Part 1)
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By: Dominic Dithurbide
Standardization vs. Customization: Finding the Balance (Part 1)

Découvrez l'intérêt de personnaliser un contenu en ligne pour une clientèle internationale.

Stratégies commerciales internationales
A Multidomestic Strategy: The Key to Global Expansion
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By: Dominic Dithurbide
14 mars 2025
A Multidomestic Strategy: The Key to Global Expansion

Multidomestic strategies take local cultures, preferences, and behaviors into account in order to make international expansion successful.

Stratégies commerciales internationales
How to Create a Sustainable New Market Expansion Plan
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By: Dominic Dithurbide
How to Create a Sustainable New Market Expansion Plan

Learn what a market expansion strategy is and how to create one that takes full advantage of international markets.

Stratégies commerciales internationales
Globalization vs. Localization: The Differences and Benefits
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By: Dominic Dithurbide
Globalization vs. Localization: The Differences and Benefits

Découvrez les différences entre mondialisation et localisation et de quelle manière le fait d'utiliser les deux peut permettre à votre entreprise de réussir dans un environnement commercial mondial de plus en plus connecté.

Stratégies commerciales internationales
Advertising Translation: A Complete Guide to Multilingual Ads
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By: Dominic Dithurbide
Advertising Translation: A Complete Guide to Multilingual Ads

Translating your advertisements can open your business up to a new market, increase your CVR and lower CPCs. Learn more about advertising translation here.

Stratégies commerciales internationales
6 Challenges Of Translation & Localization To Prepare For
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Par : Jessica Rivera
13 mars 2025
6 Challenges Of Translation & Localization To Prepare For

Translating and localizing content creates many challenges. Discover the 6 main challenges of translation and localization and how to overcome them here.

Stratégies commerciales internationales
Créer une stratégie internationale pour associer les marchés mondiaux
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By: Dominic Dithurbide
Créer une stratégie internationale pour associer les marchés mondiaux

Découvrez comment parvenir à une stratégie internationale permettant de développer votre entreprise sur les marchés mondiaux

Stratégies commerciales internationales
L'anglais est-il encore la langue véhiculaire d'Internet ?
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By: Evan Kramer
L'anglais est-il encore la langue véhiculaire d'Internet ?

Pendant des années, les entreprises se sont adressées à leurs clients uniquement à travers des sites en anglais. Comment ont-elles pu rester dans le faux pendant si longtemps ?

Stratégies commerciales internationales
Why Website Localization Matters: Key Benefits for Global Growth
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By: Reagan Evans
12 mars 2025
Why Website Localization Matters: Key Benefits for Global Growth

Global customers engage more with culturally relevant, localized marketing. Are you connecting in their language?