Localizing websites and omnichannel content is a key way to improve a brand's CX and customer engagement in international markets. But simply translating a website's visible text may not be enough for customers to find-and convert-on a multilingual website.
In a recent guest post at MarTech Advisor, MotionPoint EVP Craig Witt shared several ways companies can improve their sites’ CX as they scale to serve global customers, such as:
- Translating metadata to optimize SEO and increase discoverability in local search engines
- Improving the customer experience with customized seasonal content, or region-exclusive promotions
- Leveraging the strengths of both human and machine translation to maximize your team’s resources and budget
Get the full story, and discover other tips, at MarTech Advisor.
Dernière modification : 14 mai 2019