MotionPoint Blog

Depuis ses débuts, la traduction de sites Web a été complexe et coûteuse. Mais MotionPoint vous dote des ressources adaptées pour comprendre les difficultés, éviter les écueils et réussir sur les marchés internationaux.

Expérience client
Building an Authentic and Effective Brand Localization Strategy
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By: Dominic Dithurbide
03 juin 2025
Building an Authentic and Effective Brand Localization Strategy

Discover how to create a powerful brand localization strategy that seamlessly adapts your brand identity, messaging, and customer experience for global success.

Stratégie B2B
2025 Multilingual SEO Guide: Key Tactics to Boost Your Website’s Global Reach
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By: Christian Connors
2025 Multilingual SEO Guide: Key Tactics to Boost Your Website’s Global Reach

Learn essential strategies for global multilingual SEO in 2025 to boost your website’s global visibility and engage international audiences.

Stratégies commerciales internationales
Is Low-Quality AI Translation Hurting Your Website’s SEO?
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By: Dominic Dithurbide
Is Low-Quality AI Translation Hurting Your Website’s SEO?

Explore the potential downsides of poor quality AI website translation and learn how to balance technological innovation with human expertise to enhance your SEO and global reach.

Expérience client
8 New Market Entry Strategies for Global Business
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By: Dominic Dithurbide
8 New Market Entry Strategies for Global Business

Discover the 8 most effective foreign market entry strategies to help you succeed internationally.

Expérience client
Mobile App Localization: Your Gateway to Global Audiences
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By: Nathan Lucas
Mobile App Localization: Your Gateway to Global Audiences

Comprendre en détail la localisation des applications mobiles dans le paysage toujours changeant des technologies de traduction.

Expérience client
Are Translation and Localization the Same?
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Par : Jessica Rivera
Are Translation and Localization the Same?

Learn the difference between website translation and website localization and why you need both for global success.

Stratégies commerciales internationales
Why Website Localization Matters: Key Benefits for Global Growth
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By: Reagan Evans
Why Website Localization Matters: Key Benefits for Global Growth

Global customers engage more with culturally relevant, localized marketing. Are you connecting in their language?

Technologie de traduction
A Technologist’s Guide to Choosing a Global Content Translation Solution (Part 1)
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By: Reagan Evans
A Technologist’s Guide to Choosing a Global Content Translation Solution (Part 1)

Vous avez besoin d'une solution de localisation de sites Web et de services omnicanaux qui allège la tâche de votre équipe.

Expérience client
AI vs Human Content: Striking the Balance
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By: Annabelle Kite
15 mai 2025
AI vs Human Content: Striking the Balance

AI-generated content is reshaping how we create and translate at scale-faster, smarter, more efficient. But even with all its power, AI still needs a human touch to truly connect, inspire, and resonate across cultures.

Technologie de traduction
How to Get the Most Out of Your Web Translations
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By: Annabelle Kite
13 mai 2025
How to Get the Most Out of Your Web Translations

Find out why website translation is becoming a focus for businesses looking to reach new markets and increase revenue. We cover the translation process, its importance, and how to reap the benefits.

Expérience client
What Is Software Localization and Why Is It Important?
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By: Nathan Lucas
What Is Software Localization and Why Is It Important?

Localizing software can be a complex process that involves engineers, linguists, and project managers. Discover what software localization is, why it is crucial to keep it top of mind, and how to manage a software localization project.

Stratégies commerciales internationales
What is a Localization Strategy? Everything You Need to Know
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By: Dominic Dithurbide
What is a Localization Strategy? Everything You Need to Know

Creating a localization strategy is the first step to expanding to new markets.

Technologie de traduction
What is Automatic Translation and How Can it Be Used?
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By: Nathan Lucas
What is Automatic Translation and How Can it Be Used?

Découvrez en quoi consiste la traduction automatique et pourquoi il ne s'agit pas simplement d'un logiciel traduisant un contenu de manière instantanée.

Technologie de traduction
Tailoring Website Translation Quality for Every Page
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By: Annabelle Kite
02 mai 2025
Tailoring Website Translation Quality for Every Page

Learn how to tailor translation quality across your website by strategically using human and AI powered translation—ensuring high impact where it matters most.

Technologie de traduction
Website Translation Services: What You Need to Know in 2025
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By: Annabelle Kite
Website Translation Services: What You Need to Know in 2025

A practical guide to website translation services, covering methods, technical setup, SEO, and how to choose the right provider for your business.

Stratégies commerciales internationales
4 Best Website Translation Services in 2025
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By: Evan Kramer
17 avril 2025
4 Best Website Translation Services in 2025

If you still have an English-only website, your business could be missing out on a world of global success. Learn about the website translation services that can help your brand grow and reach new markets.