MotionPoint Blog

Depuis ses débuts, la traduction de sites Web a été complexe et coûteuse. Mais MotionPoint vous dote des ressources adaptées pour comprendre les difficultés, éviter les écueils et réussir sur les marchés internationaux.

Stratégies marketing
Building an Authentic and Effective Brand Localization Strategy
Avatar de Dominic Dithurbide
By: Dominic Dithurbide
03 juin 2025
Building an Authentic and Effective Brand Localization Strategy

Discover how to create a powerful brand localization strategy that seamlessly adapts your brand identity, messaging, and customer experience for global success.

Stratégies marketing
2025 Multilingual SEO Guide: Key Tactics to Boost Your Website’s Global Reach
Christian Connors's avatar
By: Christian Connors
2025 Multilingual SEO Guide: Key Tactics to Boost Your Website’s Global Reach

Learn essential strategies for global multilingual SEO in 2025 to boost your website’s global visibility and engage international audiences.

Stratégies marketing
Is Low-Quality AI Translation Hurting Your Website’s SEO?
Avatar de Dominic Dithurbide
By: Dominic Dithurbide
Is Low-Quality AI Translation Hurting Your Website’s SEO?

Explore the potential downsides of poor quality AI website translation and learn how to balance technological innovation with human expertise to enhance your SEO and global reach.

Stratégies marketing
8 New Market Entry Strategies for Global Business
Avatar de Dominic Dithurbide
By: Dominic Dithurbide
8 New Market Entry Strategies for Global Business

Discover the 8 most effective foreign market entry strategies to help you succeed internationally.

Stratégies marketing
Mobile App Localization: Your Gateway to Global Audiences
Nathan Lucas's avatar
By: Nathan Lucas
Mobile App Localization: Your Gateway to Global Audiences

Comprendre en détail la localisation des applications mobiles dans le paysage toujours changeant des technologies de traduction.

Stratégies marketing
Are Translation and Localization the Same?
Photo de profil de Jessica Rivera
Par : Jessica Rivera
Are Translation and Localization the Same?

Learn the difference between website translation and website localization and why you need both for global success.

Stratégies marketing
Why Website Localization Matters: Key Benefits for Global Growth
Reagan Evans's avatar
By: Reagan Evans
Why Website Localization Matters: Key Benefits for Global Growth

Global customers engage more with culturally relevant, localized marketing. Are you connecting in their language?

Stratégies marketing
AI vs Human Content: Striking the Balance
Annabelle Kite's avatar
By: Annabelle Kite
15 mai 2025
AI vs Human Content: Striking the Balance

AI-generated content is reshaping how we create and translate at scale-faster, smarter, more efficient. But even with all its power, AI still needs a human touch to truly connect, inspire, and resonate across cultures.

Stratégies marketing
What Is Software Localization and Why Is It Important?
Nathan Lucas's avatar
By: Nathan Lucas
13 mai 2025
What Is Software Localization and Why Is It Important?

Localizing software can be a complex process that involves engineers, linguists, and project managers. Discover what software localization is, why it is crucial to keep it top of mind, and how to manage a software localization project.

Stratégies marketing
International Marketing Plans: How to Succeed in Global Markets
Avatar de Dominic Dithurbide
By: Dominic Dithurbide
02 avril 2025
International Marketing Plans: How to Succeed in Global Markets

Découvrez comment développer une stratégie marketing internationale qui s'adresse de manière authentique aux audiences du monde entier.

Stratégies marketing
Sites Web multilingues : meilleures pratiques et leurs exemples
Nathan Lucas's avatar
By: Nathan Lucas
Sites Web multilingues : meilleures pratiques et leurs exemples

Discover top tips for creating multilingual websites to help designers, developers, and content creators improve localization, multilingual SEO, and user experience.

Stratégies marketing
What is Back Translation and Its Importance
Photo de profil de Jessica Rivera
Par : Jessica Rivera
27 mars 2025
What is Back Translation and Its Importance

Découvrez le procédé de traduction inverse et les avantages de son utilisation pour améliorer la pertinence des traductions et la localisation.

Stratégies marketing
Common Challenges of English to Spanish Translation
Photo de profil de Jessica Rivera
Par : Jessica Rivera
Common Challenges of English to Spanish Translation

Translating English to Spanish is more complex than it may seem. Although there are solutions that can expedite more simple translations, the quickest solutions are rarely accurate. Learn more about the challenges of English to Spanish translation.

Stratégies marketing
Aperçu des technologies pour la traduction des applis mobiles
Reagan Evans's avatar
By: Reagan Evans
25 mars 2025
Aperçu des technologies pour la traduction des applis mobiles

Learn how enterprise companies use technology to achieve seamless mobile app translation, which is essential in increasing market share and revenue on Android & iOS smartphones and tablets.

Stratégies marketing
Top 8 Best Multilingual Marketing Solutions
Avatar de Dominic Dithurbide
By: Dominic Dithurbide
Top 8 Best Multilingual Marketing Solutions

Global marketing requires knowledge of international markets and linguistic and cultural nuances. Find out how the top website multilingual marketing tools can help you succeed.