MotionPoint Blog

Depuis ses débuts, la traduction de sites Web a été complexe et coûteuse. Mais MotionPoint vous dote des ressources adaptées pour comprendre les difficultés, éviter les écueils et réussir sur les marchés internationaux.

Stratégies marketing
Building an Authentic and Effective Brand Localization Strategy
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By: Dominic Dithurbide
04 avril 2025
Building an Authentic and Effective Brand Localization Strategy

Discover how to create a powerful brand localization strategy that seamlessly adapts your brand identity, messaging, and customer experience for global success.

Stratégies marketing
Mobile App Localization: Your Gateway to Global Audiences
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By: Nathan Lucas
Mobile App Localization: Your Gateway to Global Audiences

Comprendre en détail la localisation des applications mobiles dans le paysage toujours changeant des technologies de traduction.

Stratégies marketing
International Marketing Plans: How to Succeed in Global Markets
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By: Dominic Dithurbide
02 avril 2025
International Marketing Plans: How to Succeed in Global Markets

Découvrez comment développer une stratégie marketing internationale qui s'adresse de manière authentique aux audiences du monde entier.

Stratégies marketing
Sites Web multilingues : meilleures pratiques et leurs exemples
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By: Nathan Lucas
Sites Web multilingues : meilleures pratiques et leurs exemples

Discover top tips for creating multilingual websites to help designers, developers, and content creators improve localization, multilingual SEO, and user experience.

Stratégies marketing
What is Back Translation and Its Importance
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Par : Jessica Rivera
27 mars 2025
What is Back Translation and Its Importance

Découvrez le procédé de traduction inverse et les avantages de son utilisation pour améliorer la pertinence des traductions et la localisation.

Stratégies marketing
Common Challenges of English to Spanish Translation
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Par : Jessica Rivera
Common Challenges of English to Spanish Translation

Translating English to Spanish is more complex than it may seem. Although there are solutions that can expedite more simple translations, the quickest solutions are rarely accurate. Learn more about the challenges of English to Spanish translation.

Stratégies marketing
Aperçu des technologies pour la traduction des applis mobiles
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By: Reagan Evans
25 mars 2025
Aperçu des technologies pour la traduction des applis mobiles

Learn how enterprise companies use technology to achieve seamless mobile app translation, which is essential in increasing market share and revenue on Android & iOS smartphones and tablets.

Stratégies marketing
Top 8 Best Multilingual Marketing Solutions
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By: Dominic Dithurbide
Top 8 Best Multilingual Marketing Solutions

Global marketing requires knowledge of international markets and linguistic and cultural nuances. Find out how the top website multilingual marketing tools can help you succeed.

Stratégies marketing
English as the U.S. Language Doesn’t Revoke the Need for Translation
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By: Annabelle Kite
21 mars 2025
English as the U.S. Language Doesn’t Revoke the Need for Translation

Discover why website translation remains essential, even with English as the official language of the U.S. Learn how multilingual strategies can boost conversions, improve user experience, and help businesses expand their market reach.

Stratégies marketing
Why Tariffs Will Be Good for Multilingual Content Marketing
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By: Evan Kramer
20 mars 2025
Why Tariffs Will Be Good for Multilingual Content Marketing

Discover how tariffs can drive demand for multilingual content marketing, encouraging businesses to localize their messaging, strengthen regional market penetration, and increase global competitiveness.

Stratégies marketing
Standardization vs. Customization: Finding the Balance (Part 2)
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By: Dominic Dithurbide
19 mars 2025
Standardization vs. Customization: Finding the Balance (Part 2)

Discover how to strategically balance standardization and customization in digital marketing to effectively engage global customers.

Stratégies marketing
Standardization vs. Customization: Finding the Balance (Part 1)
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By: Dominic Dithurbide
Standardization vs. Customization: Finding the Balance (Part 1)

Découvrez l'intérêt de personnaliser un contenu en ligne pour une clientèle internationale.

Stratégies marketing
A Multidomestic Strategy: The Key to Global Expansion
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By: Dominic Dithurbide
14 mars 2025
A Multidomestic Strategy: The Key to Global Expansion

Multidomestic strategies take local cultures, preferences, and behaviors into account in order to make international expansion successful.

Stratégies marketing
How to Create a Sustainable New Market Expansion Plan
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By: Dominic Dithurbide
How to Create a Sustainable New Market Expansion Plan

Learn what a market expansion strategy is and how to create one that takes full advantage of international markets.

Stratégies marketing
Globalization vs. Localization: The Differences and Benefits
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By: Dominic Dithurbide
Globalization vs. Localization: The Differences and Benefits

Découvrez les différences entre mondialisation et localisation et de quelle manière le fait d'utiliser les deux peut permettre à votre entreprise de réussir dans un environnement commercial mondial de plus en plus connecté.